Enthral.ai, a leading provider of AI-powered workforce skilling platform, today announced its strategic expansion into the United States, further strengthening its footprint globally. With a solid customer base in India, Southeast Asia, and the Middle East, the US expansion is driven by the growing adoption of AI tools for corporate Learning & Development (L&D) and is being bolstered by the onboarding of Steve Goldberg, a top HR Tech influencer, as a strategic advisor for the region. An ex-VP & Research Director for HR Technology at Bersin and HCM Practice Leader at ISG, among other leadership roles, Goldberg brings 4+ decades of expertise in guiding companies on organizational agility and workforce development. 

The expansion comes at a time when skill demands in the United States are shifting significantly. Research from McKinsey suggests that the requirement for advanced technological capabilities could rise by almost 50% by 2030, while demand for basic digital skills may grow by nearly 70%. The global HR technology market is projected to almost double from around USD 36 billion in 2024 to nearly USD 69.9 billion by 2033, with North America as the largest contributor. The share of CHROs who are actively planning or already deploying GenAI in HR has jumped from 19% in mid-2023 to 61% by early 2025. 

As organizations prepare for these changes, L&D models are moving away from traditional training toward Agentic AI-powered personalized upskilling and talent transformation.

‘Made in India, for the world’, Enthral’s unified LMS and LXP platform, powered by agentic AI, is ideally suited for America’s Enterprises looking to sharpen their sales teams’ communication to drive higher revenue as is equally effective for Small and Medium Businesses (SMBs) seeking a comprehensive solution to upskill their internal and external teams. Its immersive AI avatar-based, two-way role-play capability enables customer-facing teams, and communication-intensive roles to engage in scenario-based simulations for real-time practice. The platform’s comprehensive feature set, encompassing learning/ training, talent, and performance capabilities, deliver a seamless, outcomes-driven solution for organizations aiming to build adaptive, future-ready teams. 

Asma Shaikh, Co-founder & MD, Enthral.ai, said “Our expansion into the U.S. is a natural progression of our mission to enable organizations to build confident, future-ready workforces through practice-led, AI-powered learning platforms. The U.S. market is at a pivotal moment where skill transformation must go beyond content delivery to measurable performance outcomes. With Steve’s expertise, we are confident of navigating the U.S. market, refining our platform for enterprise adoption, and aligning our offerings with local business expectations while leveraging India’s growing AI and talent capabilities as a backbone for innovation.”

“Enterprises don’t care about just training anymore; they want to ‘upskill’ their people  and positively impact performance and business outcomes. Our platform uses AI Agents to help teams build real skills fast, and to keep improving at scale,” said Sammir Inamdar, Co-founder & CEO of Enthral.ai. He further added, “As we enter the U.S. market, the focus is to build on what has worked rather than scale for its own sake. Enthral has grown at around 30% year-on-year as a cash-positive, self-funded company, and we aim to maintain this growth rate over the next few years.” 

Enthral’s expansion reflects a dual strategy: bringing India’s technological innovation to the world while responding to global demand for scalable, intelligent skilling solutions. 

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