1. Tell us about you, your experience, and your time in the Middle East.

My journey is driven by a passion for optimising human potential. For years, I've worked globally, developing and implementing comprehensive concierge support and delivering impactful speaking engagements focused on mastering personal energy, longevity, leadership, and high performance.

My experience spans diverse sectors, from corporate environments to high-performance individuals. With a core focus on personal energy management.

While my formal time spent living in the Middle East may be a new expansion, my understanding of the region's dynamic business landscape and cultural nuances has been cultivated through research and engagement with regional leaders. I'm deeply impressed by the Middle East's commitment to innovation and its focus on human capital development. I'm excited to bring my expertise to contribute to the region's continued growth and prosperity. I am ready to immerse myself, and learn from the rich culture that I love, while sharing my experience.

2. How would you describe the culture of your business?

Our culture is built on a foundation of holistic wellness, personalised service, and a deep commitment to empowering individuals and organisations. We believe in proactive, preventative approaches to health and performance. We value authenticity, integrity, and a collaborative spirit. We are a culture of innovation, always looking to improve our approach and the results we deliver. We are also very focused on building trust, and creating strong relationships with our clients.

3. How easy is it for you to get direct access to the decision-makers in your company?

Given that I am the founder and lead trusted advisor, I have direct access to all aspects of my business and am the primary point of contact. This allows for rapid decision-making and personalised attention to our clients' needs. I understand the importance of building strong relationships with decision-makers in the Middle East and am committed to fostering open communication and transparent partnerships. I am very aware of the importance of building relationships in the middle east, and will make sure to do this with respect and integrity.

4. What are your biggest challenges in the next 5 years?

Our biggest challenge, and opportunity, is finding the right collaborations for the success of the health concierge and speaking engagements to meet the growing demand in the Middle East. This involves:

1.Tailoring our services: Adapting our programs to align with the specific cultural and business needs of the region.

2. Building strategic partnerships: Collaborating with key stakeholders in HR, L&D, and healthcare to expand our reach.

3. Demonstrating measurable ROI: Proving the impact of our programs on employee wellbeing, engagement, and organisational performance.

4. Navigating Cultural nuances: Building trust, and understanding the subtleties of the business culture.

5.     Building a strong local team: Finding and developing the right talent to expand our operations.

What are the skills and competencies that you would need to train in order to meet the region’s talent requirements?

To meet the region's talent requirements, we need to focus on developing skills and competencies in:

1.Holistic Wellbeing: Training professionals in areas such as stress management, resilience, heritage eating, and sleep optimisation.

2.Leadership Development: Equipping leaders with the skills to foster a culture of wellbeing and high performance.

3.Cultural Competence: Enhancing understanding of the Middle Eastern business culture & communication styles.

4.Data Analytics: Utilising data to measure the impact of wellbeing programs and make informed decisions.

5.Digital Health Literacy: Embracing technology to deliver personalised and accessible health solutions.

6. Change Management: The ability to implement new health and wellbeing initiatives effectively.

Energy Optimisation Coach, Speaker, Founder of The Health Concierge and Restauranteur.

Website: www.elika.co 

linkedin.com/in/elikat